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Colours by Europe. Tastes of Excellence invites you on a journey of the tastebuds through different European Union’s regions and cultures.

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Event

EU X Shinsegae Food Week

Discover Authentic Flavours of Europe at EU X Shinsegae Food Week
31/05/2024 - 09:00 — 27/06/2024 - 21:00
Shinsegae stores

Join us on a culinary adventure in 9 different Shinsegae stores around South Korea, guaranteed to make your mouth water. With tastings featuring treats like truffled pasta sauces, organic jams, cured meats, balsamic vinegar, olive oil and frozen yogurt, this is your chance to savour European Union’s time-honoured flavours for yourself.

More than 700 of Europe's most iconic foods from 16 EU Member States will be waiting for you, along with discounts of up to 40% on selected EU premium products.

Join us for our main event on May 31st – June 6th at Shinsegae, Myeongdong where you will have the chance to participate in our delicious giveaway! By presenting your receipt with spends from 50,000 to 70,000 KRW in EU products, participate to win: Portugal’s Organic Strawberry Jam with Mint, Organic Sweet Corn from the Netherlands, Austria’s cinnamon sugar, Finland’s Wholegrain Rye Crispbread, and with the spend of 70,000 KRW in EU products you can win Greece’s Kalamata PDO Extra Virgin Olive Oil. What could be more delicious than that?

Discover the excellence of EU products at other Shinsegae’s stores on the following dates:

  • May 31st – June 6th: Dogok and Uijeongbu
  • June 7th – 13th: Gyeonggi and Yeongdeungpo
  • June 14th – 20th: Centum (Busan) and Daegu
  • June 21st – 27th: Gwangju and Daejeon

Don't miss the chance to learn more with in-store displays and special offers, bringing the flavours of European Union to your kitchen.
 

Get inspired

Discover new recipes, iconic food pairings and engaging tutorials featuring a mix of EU agricultural food products and prepared dishes to recreate at home.