European Union Food Week at Hyundai Food Market
Over 35.000 shoppers participated at the European Union Food Week that took place from 29 November to 5 December 2024 across 15 Hyundai Food Market stores in Seoul, the Gyeonggi Metropolitan Area, and Cheongju as part of the EU’s ‘Colours by Europe. Tastes of Excellence’ campaign. This exclusive event brought a taste of Europe’s rich culinary heritage straight to South Korea, showcasing the diversity and quality of authentic, safe and sustainable EU food products.
With 100+ products from 18 EU Member States available for tasting, and discounts ranging from 7% to 53%, the European Union Food Week gave consumers the opportunity to savour the best Europe has to offer. Nearly half of the products on promotion boasted EU geographical indications labels such as Protected Designation of Origin (PDO), and Protected Geographical Indication (PGI), ensuring unparalleled quality and authenticity, as well as EU organic certification, helping consumers to make more sustainable choices.
Follow the campaign
The European Union Food Week was a celebration of the continent’s finest foods and drinks. Let the flavours of Europe inspire your palate – make sure to follow the ‘Colours by Europe. Tastes of Excellence’ campaign on social media (@euagrifood_korea) for the latest updates.
