Discover Authentic Flavours of Europe at EU X Shinsegae Food Week
Seoul, South Korea – Colours by Europe. Tastes of Excellence is thrilled to announce EU x SSG Food Week, a mouth-watering celebration of the European Union’s finest foods. From May 31st to June 27th, 2024 Shinsegae and the EU campaign Colours by Europe. Tastes of Excellence will host weeks full of EU flavours at different store locations.
This culinary journey invites curious food lovers to experience the richness and quality of over 700 agrifood products from the European Union, which is celebrated worldwide for its commitment to quality, safety, sustainability and authenticity. This feast of flavours will also allow customers to find out more about EU quality labels, which protect and promote the origins, traditions and unique characteristics of many distinctive EU food products featured in it (Protected Designation of Origin – PDO, and Protected Geographical Indications – PGI), as well as on the EU organic logo and how EU organic farming combines agriculture and protects the environment.
For the month of June, 9 Shinsegae stores will offer up to 40% discounts on EU products, and will feature special event zones and display areas to showcase the best of Europe’s food and drinks, making it easier than ever for consumers to shop and to stock up on their favourite European delicacies at unbeatable prices. In addition to the products on promotion, the most proactive foodies will be able to find many other EU finesses on the stores’ shelves.
During the launch event at Shinsegae, Myeongdong, from May 31st to June 6th, EU x SSG Food Week will also host an exciting giveaway activity, promising surprises for anyone who will spend 30,000 to 70,000 KRW on EU products available at the main event zone! Consumers who will spend 30,000 KRW can take home a branded tote bag, for spendings higher than 50,000 KRW, consumers will get the chance to win a range of premium products including Portugal’s Organic Strawberry Jam with Mint, Organic Sweet Corn from the Netherlands, Italian 3 colours fusilli pasta, Finland’s Wholegrain Rye Crispbread. And consumers who will spend 70,000 KRW will be able to take home Greece’s Kalamata PDO Extra Virgin Olive Oil.
Last but not least, all participating stores will dazzle visitors’ taste buds with treats available for tasting such as truffle sauce for pasta, organic jams, traditional biscuits and tarts, succulent cured meats, zingy balsamic vinegar, creamy frozen yoghurt, fruity olive oils and seasonings guaranteed to make meal times sing!
EU x SSG Food Week can also be enjoyed at the following selected Shinsegae stores:
- May 31st – June 6th: Myeongdong, Dogok and Uijeongbu
- June 7th – 13th: Gyeonggi and Yeongdeungpo
- June 14th – 20th: Centum (Busan) and Daegu
- June 21st – 27th: Gwangju and Daejeon
Save the date and join us at EU x SSG Food Week. Whether you're a food enthusiast or simply looking to discover something new, there’s something delicious for everyone.
Don't miss out. Come savour the flavours of Europe with us!
Visit the campaign website and follow us on social media for news about upcoming events. We look forward to welcoming you to the #ColoursbyEurope experience in the future.
About the campaign
The "Colours by Europe. Tastes of Excellence" Campaign is dedicated to increasing awareness of EU agricultural products in South Korea through a range of social media, retail, and HoReCa activities and promotions. For more information about the campaign, visit https://colours-by-europe.campaign.europa.eu/en and be sure to follow us at https://www.instagram.com/euagrifood_korea/ for news about upcoming events.
