Colours
by Europe
Tastes of Excellence

The "Colours by Europe. Tastes of Excellence" campaign is thrilled to announce the return of EU x Shinsegae Food Week, running from 30 May to 5 June 2025. This week-long celebration will take place in six Shinsegae department stores (Myeongdong Main Store, Gangnam, Dogok, Daegu, Busan Centum City, and Gwangju) across South Korea, offering shoppers a unique opportunity to discover and enjoy the finest food and beverage products from the European Union. 

Following the success of last year’s edition, this year’s event promises to be even more exciting with expanded offerings and a new venue: the recently opened Food Market at Shinsegae Gangnam. Shoppers can look forward to an enticing selection of EU products showcased in special zones, including a dedicated entrance area and a premium cheese bar featuring fresh-cut European cheeses by weight. 

With up to 85% off select EU products, it’s the perfect opportunity to stock up on favourites or try something new. From creamy frozen yoghurt and fruity olive oils to European cured meats, truffle sauces, and organic chocolate, every product reflects the authenticity, safety, and sustainability that the EU is known for. 

Discover the Story Behind Every Flavour 

This promotion is more than just a shopping event – it’s a journey into the EU’s commitment to quality and tradition. Visitors will learn about the Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) labels, which ensure the unique provenance and production methods of specific European products. Shoppers can also look out for the EU Organic logo, which guarantees high environmental and animal welfare standards. 

Exclusive Experiences Await 

Shinsegae Myeongdong will host a special gift-with-purchase event, where shoppers can take home premium European goodies depending on their spend. Gifts include delights like Organic Strawberry Jam from Austria, Milk Chocolate with soft hazelnut filling from Finland, Italian Pasta di Gragnano PGI, Citron Lemonade from Sweden and Kalamata PDO Extra Virgin Olive Oil from Greece. 

And for those eager to taste before they buy, in-store sampling events will run throughout the week. Try a curated selection of premium products including fresh jams, traditional biscuits, organic oat cereals, and more – perfect for anyone curious about the vibrant flavours of Europe. 

Visit your nearest Shinsegae store and experience the Colours of Europe 

EU x Shinsegae Food Week 2025 is your invitation to taste, explore, and enjoy the excellence of European food culture. Whether you’re a culinary enthusiast or simply searching for new favourites, don’t miss this celebration of European quality and flavour. 

Stay updated on the campaign’s activities by following us on Instagram at @euagrifood_korea. 

Come and experience #ColoursbyEurope with us – your next favourite flavour might just be European.